Mercedes-Benz will unveil the MBUX Virtual Assistant, integrated with artificial intelligence technology, at CES 2024, providing drivers with a personalized control and interaction experience. The new virtual assistant uses natural language interaction, allowing drivers to communicate with their vehicles in a human-like manner. This technology will be gradually applied to Mercedes-Benz's passenger car lineup, defining the future of digital luxury experience. The MBUX Virtual Assistant is regarded as the next generation of Mercedes-Benz's multimedia system, aiming to deliver unprecedented personalized services. Mercedes-Benz stated that the launch of this feature is a step towards achieving a smart MBUX virtual assistant.